Beauchoix, created by Loïc Melane — co-founder & CPTO of Fundora — is the continuation of a track record built on launching successful digital products and ventures. With over 8 years of experience in the creative and tech industries, Loïc blends business acumen, creativity, and pragmatism to drive real transformation.
Passionate about turning ideas into tangible, high-performing realities, he has proven expertise across tech products, digital branding, and growth strategies. His strength lies in bridging the gap between strategic vision and operational execution, with an unwavering focus on performance and measurable impact.
A hybrid profile at the intersection of strategy, design, development, and growth, Loïc leverages Beauchoix to guide companies and startups in their digital transformation and business acceleration.
VISION
01
CLARITY
Clarity Before Noise
Market & competition analysis
First principles workshops
Value proposition mapping
Growth blockers audit
Digital transformation doesn’t start with tools or trends, but with strategic clarity. The first step is uncovering the fundamental truth of a business, its market, and its competitive edge. Without this, everything else is just surface work.
02
BUILD
Build What Matters
Brand identity systems
Website & product design
Tech architecture & dev sprints
Funnel & conversion setup
Every product, brand, or system must serve as a growth lever, not just a showcase. The goal is to design and develop assets that drive efficiency, conversion, and differentiation in the market.
03
Execute
Execution Without Buzzwords
Rapid prototyping & MVPs
Campaign testing & tracking
Customer feedback loops
Data-driven iterations
No empty promises, no endless slide decks. Execution is lean, fast, and pragmatic—built on sprints, measurable results, and constant iteration. The focus is always on doing, testing, and proving.
04
RESULTS
Performance as the North Star
Acquisition & retention optimization
Automation & analytics setup
Growth strategy & advisory
Performance-driven scaling
Success is judged by results: traction, growth, and revenue. Creativity, design, and tech are means to an end, not the end itself. The ultimate vision is to transform every idea into a sustainable performance engine.